As in any process it is always a good idea to develop a road map to improve your chances of a positive outcome and, ultimately, success....

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It helps you to build on what you do well, to address what you're lacking

An impact effort matrix is a decision-making tool that assists people to manage their time more efficiently.

A PESTEL analysis is an acronym for a tool used to identify the macro (external) forces facing an organisation.

Take a look at our social media FAQ guide, this guide will give you a great understanding of the opportunities social media can bring to you