Social Media Management
Social media has rapidly become one of the most influential marketing channels to engage with your existing and prospective customers. Because of this, your social media strategy should be a fundamental part of any online marketing plan.
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TMM can assist with building your page, the design element including profile and cover photos, manage your page including postings and advising on the types of posts and when to post.
Which social media platform should I use?
Well, that depends on the type of business you are, the goals you want to achieve and the profile of your customers. Once we know these factors, we can determine which platforms are right for your business. There are a lots of social channels to consider – Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat and SlideShare to name but a few of the most popular ones.
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Some are a better fit for B2C channels, and others are better suited for the B2B marketplace. It’s a good idea not to spread yourself too thinly by creating too many social channels at the same time, especially if you don’t have adequate resources to deliver strategies for them all.
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When it comes to goal setting, the world is your oyster. Are you looking for extra sales, or for quality leads to fill your sales pipeline? Is your primary purpose to drive high quality traffic to your website or to build a social community? Are you sharing content to improve SEO performance or to build long-term brand awareness?
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Gaining good quality followers can be achieved via paid and organic means. It goes without saying that we can create and deliver strategies to grow follower numbers on all your social channels using both of these options. A mix of both approaches tends to deliver the best results. Paid activities to get you up and running with a credible follower volume, and organic to build steadily over a period f of time.
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You will also need to create regular content to make sure your social media channels look as if they are alive. There’s nothing worse than a social feed that hasn’t been updated in months. We can create and post content on your behalf if you don’t have the resource to do so internally, and our studio is always on hand to deliver creative assets as and when required.
Social media marketing can be a highly effective way to improve brand awareness, generate leads and increase sales – authenticity is probably the most important thing to bear in mind.
Due to the constant wave of new features and updates social media companies roll out, it can be difficult to dedicate enough time to each new feature in order to utilise a platform correctly, ensuring you’re achieving maximum results whilst presenting an image which is well thought out and on brand. It is very easy to devalue your brand through sloppy, inconsistent social media posts. We understand however that not everyone has access to marketing professionals, photographers and graphic designers to create polished, planned content.
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That is where we come in, we can research, plan and implement a variety of social media campaigns across all platforms for you, taking the pain and stress away leaving you with a perfectly tuned set off social platforms streaming content that reflect your business.
Not just a digital agency
We’re not just a digital agency. We offer a full marketing service to our clients. From logo design and brochure design to SEO and branding – we’re with you all the way through your business journey to support you at every stage.
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If you’re a startup we can support you in establishing your brand in your market with graphic design projects from designing your business cards and flyers right through to building you a website that delivers results. If you’re an established brand we can support you with transitioning from your old identity to your new look. If you’re looking to grow awareness and leads, our social media marketing and SEO offerings could be right for you.
Paid social media Ads
Paid for Advertising Campaigns is also an excellent method of getting your product or service in front of your target audience. Targeting and selection has never been as easy as it is today - utilising the power of the databases that power social media platforms allows you to run advertising campaigns on a PPC basis very similar to the way in which Google Adwords works. Additionally, with the introduction of the Facebook pixel you can employ retargeting into your strategy to maximise the power of recall and recognition marketing.
