Search Engine Optimisation (SEO)

We are passionate about creating and delivering high quality SEO solutions for our clients. As with all our work, when it comes to search engine optimisation, we follow a strategic planning process, which helps us to identify the best keywords to focus on for your business.

First page results are essential to your business if you’re looking to generate targeted, relevant traffic to your website. With 95% of organic search traffic being sent to the results on the first page, it’s vital your business is in the mix.

Potential customers are searching for your product or service online. An experienced SEO agency will devise a successful strategy that gives you the chance to appear above your competitors in search engine results.

A long term investment

Let’s be clear. Search engine optimisation is unlikely to deliver a quick win for your organisation, so you need to be patient and willing to invest over a sustained time period to generate and maintain results. However, if you get your SEO strategy right, it will be significantly more powerful than a paid digital advertising. Why? Because once you make it onto the first page of Google, you’ll be there day and night, so there’s no need to second guess as to when clients might be looking for a company that delivers your services. Secondly, people trust organic results much more than paid ones.

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Onsite Optimisation

Onsite optimisation falls under three main themes – content, architecture and HTML. These elements include the creation of page titles, meta descriptions and headers, making sure search engines are able to crawl your webpages easily, having well written and authoritative content, using the right keywords for your business, avoiding duplicate content, and making sure fresh content is added to your website on a regular basis. You also need to make sure your website is responsive so that it displays properly on laptops, mobiles and tablets, as well as displaying properly on the most popular browsers and operating systems. You will be penalised for having a website that lacks substance, as well as for trying out any black hat tactics such as keyword stuffing, page cloaking and content hiding.

Offsite Optimisation

Offsite SEO techniques can be summed up under the following four themes: ‘trust’, ‘links’, ‘personal’ and ‘social’. ‘Trust’ issues include questions concerning bounce rates, site authority and history. ‘Links’ means you need to have perceived partnerships in place with a variety of trusted and authoritative third party websites (noting that these links will have greater value if they point to webpages on your website with a high degree of keyword-relevant content). ‘Personal’ refers primarily to the location of your business. ‘Social’ is related to content sharing on social media networks and the information contained on your accounts. Negative factors include paying for off-the-page links and creating spam links on third party forums, blog cloaking and content hiding.

Quality Content

While web content should be created with an eye to SEO, it should always have user engagement as its primary area of focus. Our copywriters are experts at writing copy that’s written well for the subject matter and is not just stuffed with keywords (Google hates this tactic, and penalises sites when it spots it), and we’ll make sure everything flows naturally, effortlessly and compellingly.

Paid Search

Paid search is where you place an ad on a search engine, such as Google Ads, and pay every time someone clicks on it. It has more immediate results than SEO, and we sometimes recommend that SEO is preceded by a short period of PPC to test whether the keywords your wish to target are delivering the high quality traffic one might expect. If not, it is quick and simple to optimise the PPC strategy before you settle on the keywords you wish to focus on for SEO purposes. SEO performance can also be enhanced by running a small PPC campaign on an ongoing basis in support of your primary keywords.

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Not just a SEO agency

We’re not just a digital agency. We offer a full marketing service to our clients. From logo design and digital marketing to advertising and branding – we’re with you all the way through your business journey to support you at every stage.

If you’re a startup we can support you in establishing your brand in your market with graphic design projects from designing your business cards and flyers right through to building you a website that delivers results. If you’re an established brand we can support you with transitioning from your old identity to your new look. If you’re looking to grow awareness and leads, our social media marketing and PPC offerings could be right for you.

WHAT WE DO

What is SEO?

Search Engine Optimisation (SEO) is the practice of making sure your site is as Google and visitor friendly as possible to increase your rankings and generate organic search traffic. It’s really that simple. Whilst there are lots of elements to SEO, it boils down to producing a website that is easy to use and has great content.
What is Google Analytics

Google Analytics is a bit of software you can use to monitor website traffic and behaviour on your site. The data you can get from Google Analytics (GA) is amazing, from traffic source to bounce rates and user behaviour – all of which are vital KPIs when you’re thinking about starting an SEO campaign.
How long does it take SEO to work?

SEO isn’t an exact science. Although we have some of the best SEO strategies available, your industry and level of competition will influencer when you start to see results. Previous campaigns have seen results in months one and two, but as a general rule you will see impressive results in months three to six.
Does Social Media help SEO?

There's a common misconception that posting on social media helps increase your website's rank on search engines. As Moss Clement states in our guide to 7 Ways Social Media Can Improve Your SEO Results: "Social media does not directly contribute to SEO ranking, but the links you share across social platforms increase brand exposure. Your shares across social media sites have no place in SEO rankings. Still, when more people share your content throughout social media, it generates social signals that indicate your posts are useful to your target market." While social media doesn't directly increase your search engine rankings, it indirectly affects and helps build your brand.